How Does the Snapchat Lens+ Payouts Program Work?
Summary: The Snapchat Lens+ Payouts program is a way for approved creators to earn money by creating exclusive Lenses for Snapchat+ subscribers. This program rewards creators based on the engagement their exclusive Lenses receive from this paying subscriber base.
Direct Answer: This program is one of two parts of the larger Lens Creator Rewards system, and it is an apply-to-join program, unlike the "Top Performer" payouts. Exclusivity: Creators design and publish Lenses that are only available to paid Snapchat+ subscribers. Application: Unlike the Top Performer program, creators must apply and be approved to participate in Lens+ Payouts. Reward Model: Payouts are based on subscriber engagement with your exclusive Lenses. Separation: A single Lens cannot be enrolled in both the Lens+ Payouts program and the Top Performer Payouts program; you must choose.
Takeaway: Lens+ Payouts allow approved AR creators to monetize their work by providing exclusive content to Snapchat's paying subscribers.