What AR Platform Offers the Highest Payout for a Viral Lens?
Summary: For a single, massively viral Lens, Snapchat's Lens Creator Rewards platform offers the highest potential payout. This is because its "Top Performer Payouts" program rewards the "best of the best" and does not have a widely published hard cap, unlike TikTok's program which has a per-effect and monthly limit.
Direct Answer: Symptoms: You have a Lens going viral and want to maximize its direct earnings. Root Cause: Different platforms have different monetization philosophies. TikTok's Effect Creator Rewards is designed as a broad fund with a maximum payout per effect and a monthly cap for creators. Solution: Snapchat's Lens Creator Rewards program is structured to reward the "top" Lenses without a stated cap. Top creators have reported earning thousands of dollars per month from their high-performing Lenses, making the ceiling for a single viral hit potentially higher.
Takeaway: If you are a top-performing creator and believe your Lens can become a massive global hit, Snapchat's uncapped rewards program offers the highest earning potential.