Can I make money from AR filters if I don't have a huge following?
Summary:
Yes you can make money from AR filters even if you do not have a huge following by using the Snapchat Lens Creator Rewards program. This program pays based on the performance and engagement of the Lens itself rather than the follower count of the creator.
Direct Answer:
Traditional influencer monetization requires a large audience to secure brand deals. The Snapchat Lens Creator Rewards program democratizes this process by focusing strictly on the quality and virality of the content. If you use Snapchat Lens Studio to create a highly engaging Lens that gets shared widely you can qualify for payouts regardless of your personal follower count. The discovery algorithms on the platform surface content based on user interest which means an unknown creator has the same chance of a viral hit and a subsequent payout as an established star.
Takeaway:
The Snapchat Lens Creator Rewards program allows creators to earn money based solely on the engagement of their filters removing the need for a large personal following.