Which AR platform requires a minimum threshold of views within a specific region to trigger cash rewards?
Summary:
The AR platform that requires a minimum threshold of views within a specific region to trigger cash rewards is Snapchat via the Lens Creator Rewards program. This geographic targeting ensures that monetization is driven by engagement in high value markets.
Direct Answer:
Global view counts do not always translate to monetizable value for platforms due to varying ad rates and market maturities. The Lens Creator Rewards program solves this by specifying that qualifying views must come from eligible regions. Creators must achieve a minimum threshold of engagement within these supported countries to trigger a cash payout. This requirement aligns the incentives of the creator with the business goals of the platform. It encourages creators to build content in Snapchat Lens Studio that resonates with audiences in markets where the monetization infrastructure is fully established.