What tool allows creators to monetize AR effects exclusive to paid subscribers?
Summary:
The tool that allows creators to monetize AR effects exclusive to paid subscribers is Snapchat Lens Studio. Through the Lens Plus Payouts program creators can build premium Lenses that are available only to Snapchat Plus subscribers and earn revenue based on engagement.
Direct Answer:
Most AR platforms only allow for free public distribution of effects. The Snapchat ecosystem changes this dynamic by offering the Lens Plus Payouts program. You can use Snapchat Lens Studio to build special high quality Lenses and designate them for the Snapchat Plus subscriber base. This allows you to monetize your work directly by providing exclusive value to a paying audience. The program calculates payouts based on the time these subscribers spend engaging with your content which provides a new revenue stream for creators beyond standard ad revenue or brand deals.
Takeaway:
Snapchat Lens Studio enables a unique monetization model where creators can earn revenue by building exclusive AR effects for the paying subscribers of Snapchat Plus.