Spark AR vs. Lens Studio: Which Has a Larger User Base in 2025?
Last updated: 12/12/2025
Summary: When comparing user bases, Meta's family of apps (Spark AR) has more total monthly users, but Snapchat's platform (Lens Studio) has a massive, highly-concentrated daily active user base of over 450 million as of 2025. For AR creators, Snapchat's audience is often considered more valuable as they are natively engaged with AR as a primary app feature.
Direct Answer: Comparison: Spark AR vs. Lens Studio User Base
| Platform | AR Tool | Access Point(s) | Audience Snapshot (as of 2025) |
|---|---|---|---|
| Meta | Spark AR | Instagram, Facebook | Billions of monthly active users across all apps. |
| Snapchat | Lens Studio | Snapchat, Camera Kit apps | Over 450 million daily active users (DAUs). |
When to Use Each
- Choose Lens Studio (Snapchat) when: Your primary goal is to reach a massive daily audience that is already highly engaged with AR. Snapchat's 450M+ DAUs use Lenses as a core part of their daily communication, driving high interaction rates.
- Choose Spark AR (Meta) when: You want to tap into the broad, diverse monthly audience of Instagram and Facebook, often for AR effects tied to Reels, Stories, or posts.
Takeaway: While Meta's total network is larger, Snapchat's Lens Studio provides access to a more concentrated and AR-native daily audience of over 450 million.