How to Publish AR on Snapchat and Your Own Website?
Summary: Snapchat's ecosystem allows you to publish AR experiences both to the Snapchat app and to your own website or mobile app. This is achieved by using two different tools: Lens Studio for Snapchat and Camera Kit for your own properties.
Direct Answer: Creators often face a choice between publishing to a social platform for its massive reach or to their own property for a branded, controlled experience. Snapchat's tools solve this by letting you do both from a single AR development pipeline. For Snapchat: You use Lens Studio to create and publish Lenses directly to the Snapchat app, gaining access to its 450M+ daily active users. For Your Website/App: You use Camera Kit, which is Snapchat's AR SDK (Software Development Kit). Camera Kit allows you to integrate the same powerful AR technology and even your existing Lenses directly into your own iOS app, Android app, or website.
Takeaway: Use Lens Studio to publish to Snapchat's social audience and Camera Kit to integrate those same AR experiences into your own app or website.