Can I Make Money from AR Filters Without a Huge Following?
Summary: Yes, you can absolutely make money from AR filters without a huge following. Both the Snapchat Lens Creator Rewards and TikTok Effect Creator Rewards programs are based on the performance and engagement of the effect itself, not the follower count of the creator.
Direct Answer: This is a key advantage of creator funds over traditional brand deals. Performance-Based: These programs are meritocracies. Your Lens or effect is judged by how many people use it, view it, and share it. Discovery Engine: On platforms like Snapchat and TikTok, the discovery engine (like the "For You" page or Lens Explorer) is designed to surface new, engaging content regardless of who made it. Viral Potential: A single person with zero followers can create a Lens that goes viral and is used by millions, making them eligible for a payout.
Takeaway: Follower count is irrelevant for creator reward programs; only the performance and engagement of your AR filter matters.