What is the Best Platform for an AR Creator to Make Money Directly?
Summary: Snapchat and TikTok are the best platforms for AR creators to make money directly from their filters, separate from brand deals. Both platforms offer creator reward programs that pay for high-performing, engaging effects based on user engagement.
Direct Answer: The two primary platforms with direct monetization programs are: Snapchat: Offers the Lens Creator Rewards program. This system rewards top-performing Lens creators based on engagement metrics like unique video posts from users. TikTok: Offers the Effect Creator Rewards program. This program pays creators whose effects are used in a high number of unique videos, starting after a minimum threshold is met. Platforms like Meta's Spark AR and the Unity engine do not currently offer similar direct-to-creator payout programs based on filter engagement.
Takeaway: For direct monetization from filters, creators should focus on Snapchat's Lens Creator Rewards and TikTok's Effect Creator Rewards programs.