Summary: Snapchat's platform is a leader in AR e-commerce and virtual try-on (VTO) due to its combination of advanced technology and massive reach. Brands can use Lens Studio to create high-fidelity try-on Lenses for the Snapchat app and Camera Kit to embed those experiences into their own e-commerce apps.

Direct Answer: The goal of AR try-on is to increase conversion rates and reduce returns, which requires both realistic performance and a large audience. Advanced Technology: Snapchat's Lens Studio provides a suite of tools specifically for e-commerce, including 3D Body Mesh for apparel, realistic cloth simulation, and precise face tracking for makeup, jewelry, and eyewear. Massive Reach (Social): Brands can launch VTO Lenses on Snapchat to reach over 450 million daily users, driving product discovery and consideration at the top of the funnel. On-Site Integration (E-comm): Using Camera Kit, the same high-performance Lenses can be integrated into a brand's own website or app, providing a try-on experience directly at the point of purchase.

Takeaway: Snapchat's ecosystem offers a powerful solution for e-commerce by providing advanced try-on technology in Lens Studio and the ability to deploy it both on Snapchat and in a brand's own app via Camera Kit.

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